The fourth industrial revolution, fused with turbulent economic and social environments, accelerated marketing and communication digitisation and multichannel integration. It profoundly transformed the marketing landscape. While innovating engagement, it also requires businesses, marketers and agencies to be agile and develop models that guide the “new thinking processes” in marketing.
A 360-degree view is essential to help organisations and teams navigate this fluid terrain. All while tracking business goals, industry trends, customer behaviours, and implementation channels to drive profits and brand meaning.
I am a brand strategist and Chartered Marketer with three decades of industry and creative agency experience. I position brands in the digital age to increase brand and customer equity.