Combining creativity and critical thinking optimises Return on Marketing Investment. If it sounds like you need it, you have come to the right place.
The fourth industrial revolution, fused with turbulent economic and social environments, accelerated marketing and communication digitisation and multichannel integration. It profoundly transformed the marketing landscape. While innovating engagement, it also requires businesses, marketers and agencies to be agile and develop models that guide the “new thinking processes” in marketing.
A 360-degree view is essential to help organisations and teams navigate this fluid terrain. All while tracking business goals, industry trends, customer behaviours, and implementation channels to drive profits and brand meaning.
I am a brand strategist and Chartered Marketer with three decades of industry and creative agency experience. I position brands in the digital age to increase brand and customer equity.
Marketing Strategy Development
As CMO, I assist in developing and implementing marketing strategies to help organisations achieve their business objectives. This includes market research, customer segmentation, target market identification, and creating messaging that resonates with the target audience.
Brand Management
Building a strong brand is a critical asset for any organisation. As a CMO I focus on building brand equity, developing and managing the organisation’s brand identity, including brand policies, positioning the brand in the market, and ensuring brand consistency across all marketing channels.
Marketing Analytics and Performance Measurement
I assist in measuring the effectiveness of marketing campaigns and using data-driven insights to optimise your marketing efforts. This involves tracking key performance indicators (KPIs), analysing customer behaviour, and making data-driven decisions to improve marketing ROI.
My creativity has been woven into the fabric of more than 300 brands
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